Episode 44

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Published on:

11th Nov 2021

#44 Nailing your Value Proposition and creating a B2B Competitive Strategy

Do you want to learn the basics of competitive strategy and how to develop your B2B value proposition?

It is episode 44! Michael Field from EvettField Partners joins us to share his expertise in market analytics, competitive analysis and customer research, which leads to the development of your value proposition and go-to-market strategy.


We ask questions like who are you afraid of? Finding out the fears and anxiety our customers have to help us find our superpower and our kryptonite!


Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


#ValueProposition #CompetitveStrategy #MarketAnalytics #MarketingStrategy

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About the Podcast

The Jonny Ross Audio Experience
Digital Marketing, SEO & Business Growth
Join Jonny Ross, Digital Marketing Strategist, in his podcast The Jonny Ross Audio Experience.

Full of stories, marketing tips, tricks and strategy, along with interviews from inspirational business leaders.

Looking for marketing strategy? Jonny delivers marketing consultancy, marketing training and marketing campaigns on a daily basis. This podcast is a place to share his wealth of knowledge with you, and to find experts across many different business fields and bring their inspirations and learning tips right into your ear!

Find Jonny over at:

His website https://fleek.marketing
On LinkedIn https://www.linkedin.com/in/jonnyross/
or on Twitter https://twitter.com/jonnyross.

He also runs a local Yorkshire Business Club https://www.facebook.com/groups/TheYorkshireBusinessClub/.

About your host

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Jonny Ross

Jonny Ross, Founder, Digital Strategist and orator of Fleek Marketing

Having worked in business management (including retail) for over 25 years, Jonny Ross understands the needs of business owners. He has a proven track record in SEO, social media, website design and website development, including experience of successfully unlocking Google penalties.

Jonny is also an established SEO and social media speaker and trainer and was recently listed as one of Business Insider’s “42 under 42” business leader rising stars.

In his spare time, Jonny enjoys spending time with his family, running, cooking and hosting dinner parties.

Jonny is a member of the Institute of Directors (IoD), a Member of the Chartered Management Institute and is also a qualified optician.